Why Our Brains are Wired to Ignore Climate Change

November 9, 2015

 

DON’T EVEN THINK ABOUT IT: WHY OUR BRAINS ARE WIRED TO IGNORE CLIMATE CHANGE

GEORGE MARSHALL

NOW OUT IN PAPERBACK

 

A witty, insightful, and groundbreaking take on one of the most urgent questions of our time: Why, despite overwhelming scientific evidence, do we still ignore climate change? Talking to the world’s leading experts, the book addresses the issue from the perspectives of cognitive psychology, sociology, politics, moral philosophy, religion and art and comes to challenging, surprising, yet ultimately positive, conclusions.

 

 

 

 

 

"The most important book published on climate change in the past few years"  (George Monbiot, The Guardian)

 

This is not a book to read and put away--but one that merits returning to and engaging with intellectually. Is there a higher compliment that one can give an author? (Daily Kos)

 

[Marshall] offers advice on confronting climate change head on, stepping away from Green Guilt, and putting potentially world-saving policies into action. (The Boston Globe)

George Marshall is one of the most interesting, challenging and original thinkers on the psychology of our collective climate denial.  (Naomi Klein, author of This Changes Everything)

Intelligent and genial . . . In the end, Marshall is neither fatalistic nor idealistic about our chances of survival. Yes, he says, we're wired to ignore climate change. But we're also wired to do something about it. (Washington Post)

Please read this book, and think about it. Let's get to work. (Bill Nye)

Illuminating and important--makes clear why we continue down a dangerous path of increasing climate disruption, even when attractive, hospitable, alternative paths are available. (James Hansen, Former Director of NASA Goddard Institute for Space Studies)

Expansive and engaging (Stanford Social Innovation Review)


A real soul searching challenge for us all.  A sobering, yet hopeful book. (Frank DiSalvo, Director of the Atkinson Center for a Sustainable Future, Cornell University)

A much needed kick in the pants for policymakers, grassroots environmentalists, and the public to induce us to develop effective motivational tools to help us take action to face the reality of climate change before it's too late. (Booklist)

A fantastic introduction to the social and psychological science (David Roberts, Grist)

Absorbing, all-embracing, immensely readable (Climate News Network)

 

Clearly we're not responding to the reality of climate change with the speed the crisis requires. This book explains some of the reasons that could be--and how we might work around them in the short time that we have. (Bill McKibben, author of Eaarth)

A wonderfully clear-eyed new book. (Elizabeth Renzetti- Toronto Globe and Mail)

 

Much lauded....hailed by climate change communicators as essential reading. (Wendy Harmer, Sydney Morning Herald)

 

 

@climategeorge

www.climatedenial.org

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